Marketing

Ask around about getting a website in Zimbabwe and you’ll get wildly different answers. Someone will tell you they paid $500 for a “professional” site. Another person will say they got one free from a cousin who “knows computers.” Meanwhile,...

You started a business. You created a WhatsApp. You made a Facebook page. You figured you’re in business now. And honestly? That’s how most Zimbabwean SMEs begin. Fair enough. But then there’s that moment when you’re talking to a serious potential...

If you’ve ever tried to buy hosting, you’ve probably felt like you need a computer science degree just to read the options. Shared hosting, VPS, cloud, dedicated servers, “elastic” this, “auto-scaling” that… Let’s keep it...

You know that little padlock icon next to a website URL? Most people click on it without thinking. But as a business owner, that padlock is more important than you might realize — and not having it could be actively costing you customers. What Is an SSL Certificate? SSL...

You’ve got the Instagram. You’re posting every day. Maybe you’ve got a Facebook page too. You’re getting likes, maybe even some comments. But when’s the last time a follower actually turned into a customer? Here’s the thing nobody tells...